The name REDDA is Sinhala for "cloth."
Cloth is the raw material that holds infinite potential and to the artistry and traditions that inspire everything we do.
REDDA celebrates the power of fabric-not just as something we wear, but as something that connects us to stories, culture, and identity.
REDDA speaks with a voice that is assured and imaginative, blending sophistication with a touch of whimsy. Our words reflect a deep appreciation for the artistry and craftsmanship of fashion, but they also carry an undercurrent of hope and playfulness-the feeling you had as a child playing dress-up, when clothing could transform you into anyone you dreamed of being.
We believe in the talismanic power of what you wear. Every piece we create is designed not just to clothe but to transport to give you a sense of possibility, a reminder that life can still hold moments of buoyancy and delight. While adult life isn't always whimsical, REDDA is about finding ways to bring a spark of escapism into the everyday.
Our tone is thoughtful and precise, but never clinical. When we speak about our designs, we emphasize how they connect to the wearer, offering a sense of empowerment and individuality. There's a quiet confidence in our voice, balanced by an openness that invites everyone to see themselves in our vision.
REDDA doesn't believe fashion should be distant or exclusionary. Instead, we strive to make the language of design feel accessible and inspiring, speaking equally to those who know fashion inside and out and those just beginning their journey. We highlight the beauty and craftsmanship of our work, but also the joy it can bring-because a
well-made garment isn't just something you wear; it's something that stays with you.
Fashion, for us, is more than utility or adornment-it's a philosophy, a way of moving through the world with confidence and imagination.
And at REDDA, we want to share that philosophy with anyone ready to embrace it.
