Enter now and be the first to wear REDDA 🗝️

The REDDA Capsule

Every piece we create is designed not just to clothe but to transport—to give you a sense of possibility, a reminder that life can still hold moments of buoyancy and delight. While adult life isn’t always whimsical, REDDA is about finding ways to bring a spark of escapism into the everyday.

Our capsule collection is a carefully curated wardrobe that balances timeless elegance with contemporary versatility.

What does REDDA stand for?

What imbues our capsule with its talismanic power?

How can I join the launch?

What is the current that makes machinery, that makes it crackle, what is the current that presents a long line and necessary waist.

- Gertrude Stein, Tender Buttons [A Long Dress]

I have never tried that before, so I think I should definitely be able to do it.

- Astrid Lindgren, Pippi Longstocking

GET INSPIRED

A glimpse into the worlds of our muses, who find beauty in odd places and wear joy like a well-loved jacket. Their stories are woven into everything here.
THREADS OF IMAGINATION
WOMEN'S READY-TO-WEAR CAPSULE
COMING SOON